The Value of Having Your Headshot as a REALTOR®

When it comes to your image as a real estate professional, a photo can be crucial to helping build brand and business awareness within your community.

One of the main questions I get asked more often than any other from agents, especially for brand enhancement, is usually... "Does a headshot really matter"?

If you're an investor, it's probably not crucial for your business, since it's more behind the scenes activity and not engaging with leads or prospective clients. A picture is still great to have just in case you'd like the option.

Now, if you're a full-service agent, this might be a very different story altogether since you will be marketing yourself to potential sellers, buyers, and investors.

Some of the advantages of having a professional profile shot include the ability for first-time clients to recognize you when meeting for an introduction or even an open house. Another important reason is that, when it comes to digital marketing, a photograph can help your advertising efforts stand out more. Using a "selfie", in my opinion, ...it's better to have a photo than not. If you feel this would work, then by all means, yes.

• Choose a location that has a warm background, either indoors or outdoors
• Be sure to look directly into the camera
• Find the best pose that works for you, possibly forward facing or side angle
• Always take the photo in a well-lit area... the brighter the better!